Social Commerce as a Media to Create Brand Equity of Higher Education

机译：以社会商务为媒介创造高等教育品牌资产

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摘要

The highest level of education is the center of science development, research center and community service in line with the function of Three Duties in Higher Education (Tri Dharma Perguruan Tinggi) in order to support the development of Indonesian human resource quality. Achievement of higher education should be improved to create a name or branding in the community. But not only that, in the era of internet and crowded users of social media today, the use of social media has a high influence on the creation of a college brand in the eyes of the public. This research utilizes social media platform in the form of Facebook and Instagram as a form of application of social commerce as a medium to create brand equity in college. The college that used as research object is STMIK Amikom Purwokerto. The results of this study presents that through customer segmentation on Facebook and Instagram it can be obtained at least as many as 240,000 potential customers who are interested in the brand STMIK Amikom Purwokerto.

机译：最高的教育水平是科学发展的中心，研究中心和社区服务，符合高等教育的三项职责（Tri Dharma Perguruan Tinggi）的职能，以支持印尼人力资源质量的发展。应当提高高等教育成绩，以在社区中树立品牌或品牌。不仅如此，在当今互联网和社交媒体拥挤的时代，社交媒体的使用对在公众心目中创建大学品牌具有很大的影响。这项研究利用Facebook和Instagram形式的社交媒体平台作为社交商务的一种应用形式，以此作为在大学中建立品牌资产的媒介。用作研究对象的学院是STMIK Amikom Purwokerto。这项研究的结果表明，通过在Facebook和Instagram上进行客户细分，可以吸引至少24万对STMIK Amikom Purwokerto品牌感兴趣的潜在客户。

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来源
《International Conference on Information Technology, Information System and Electrical Engineering》|2018年|32-36|共5页
会议地点 Yogyakarta(ID)
作者
Dhanar Intan Surya Saputra; Berlilana; Sitaresmi Wahyu Handani;
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作者单位

Department of Informatics Engineering STMIK Amikom Purwokerto Purwokerto Central Java Indonesia;

Department of Information System STMIK Amikom Purwokerto Purwokerto Central Java Indonesia;

Department of Informatics Engineering STMIK Amikom Purwoker;

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关键词
Business; Facebook; Education; Information systems; Media; Information technology;

机译：商业;脸书;教育;信息系统;媒体;信息技术;

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Social Commerce as a Media to Create Brand Equity of Higher Education

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