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Characterizing Videos, Audience and Advertising in Youtube Channels for Kids

机译：表征儿童YouTube频道中的视频，受众和广告

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Online video services, messaging systems, games and social media services are tremendously popular among young people and children in many countries. Most of the digital services offered on the internet are advertising funded, which makes advertising ubiquitous in children's everyday life. To understand the impact of advertising-based digital services on children, we study the collective behavior of users of YouTube for kids channels and present the demographics of a large number of users. We collected data from 12,848 videos from 17 channels in US and UK and 24 channels in Brazil. The channels in English have been viewed more than 37 billion times. We also collected more than 14 million comments made by users. Based on a combination of text-analysis and face recognition tools, we show the presence of racial and gender biases in our large sample of users. We also identify children actively using YouTube, although the minimum age for using the service is 13 years in most countries. We provide comparisons of user behavior among the three countries, which represent large user populations in the global North and the global South.
机译：在线视频服务，消息系统，游戏和社交媒体服务在许多国家的年轻人和儿童中非常受欢迎。互联网上提供的大多数数字服务都是由广告资助的，这使得广告在儿童的日常生活中无处不在。为了了解基于广告的数字服务对儿童的影响，我们研究了YouTube用户在儿童频道中的集体行为，并介绍了众多用户的受众特征。我们从美国和英国的17个频道和巴西的24个频道的12,848个视频中收集了数据。英文频道已被浏览超过370亿次。我们还收集了超过1400万条用户发表的评论。基于文本分析和面部识别工具的结合，我们显示出大量用户中存在种族和性别偏见。我们还确定了积极使用YouTube的儿童，尽管在大多数国家/地区使用该服务的最低年龄为13岁。我们提供了这三个国家/地区中用户行为的比较，这三个国家/地区代表着全球北部和南部地区的大量用户。

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