首页> 外文会议>International Symposium on Advanced Intelligent Systems;International Conference on Soft Computing and Intelligent Systems >Investigations of Interests that are Induced by Remarkers and Their Remarks for Item Advertisements Based on Influencer's Recommendation
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Investigations of Interests that are Induced by Remarkers and Their Remarks for Item Advertisements Based on Influencer's Recommendation

机译:基于影响者推荐的评论者引起的兴趣调查及其对项目广告的评论

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In order to sell items of a genre that each user is not interested in, their latent interests of the genre have to be induced. Therefore, we focus on 'Influencer,' who is the person that has a large impact on a user's behaviors, and research a recommender system which advertises some items by utilizing influencer's remarks via social media. This paper investigates what kinds of remarks and remarkers would induce users' interests. As the result, we have revealed many findings. One is that 'One of the factors that would induce the users' positive interests on the movie, is the positive reputation for the movie that is included in tweets.' The other is that 'If the user does not like the remarker, the user's negative interests for the items in the remarks of the person would be induced, even though the person has famousness'.
机译:为了出售每个用户不感兴趣的种类的物品,必须引起他们潜在的种类兴趣。因此,我们将重点放在对用户行为产生重大影响的人“影响者”上,研究一种推荐系统,该系统通过社交媒体利用影响者的言论来宣传一些商品。本文研究了什么样的言论和言论会引起用户的兴趣。结果,我们揭示了许多发现。其中之一就是“吸引用户对电影产生积极兴趣的因素之一是推文中包含的电影的正面声誉。”另一个是“如果用户不喜欢该评论者,即使该人具有知名度,也会引起用户对该人评论中项目的负面兴趣”。

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