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首页> 外文会议>International Conference on Auto Industry Innovation; 20061201-03; >The Innovation of Car Selling Modes of China in the Experience Economy
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The Innovation of Car Selling Modes of China in the Experience Economy

机译：体验经济中中国汽车销售模式的创新

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摘要

In 21th century, car is the symbol of culture affecting people's modern life instead of a simple vehicle. In China, the car production and consumption went into a highly increasing period. In this period, consumers care car's quality and pay more attention to the joviality of buying experience and individual satisfaction. It means with the coming of experience e-conomy, the traditional car selling modes cannot satisfy consumers' diversified demand any longer. This paper reports out consumer buying behavior in experience economy, and analyzes the limitation of traditional car selling modes. In the end, the paper puts forward three kinds of innovative selling modes including "4S+1E" car experience store, individual customization, and car theme park. I hope the paper would be useful to improve our car selling modes in experience economy.
机译：在21世纪，汽车已不再是简单的交通工具，而是象征着影响人们现代生活的文化象征。在中国，汽车的生产和消费进入了高速增长的时期。在此期间，消费者关注汽车的质量，并更加注重购买体验的愉悦性和个人满意度。这就意味着随着体验经济的到来，传统的汽车销售方式已无法满足消费者的多样化需求。本文报告了体验经济中的消费者购买行为，并分析了传统汽车销售模式的局限性。最后，提出了“ 4S + 1E”汽车体验店，个性定制和汽车主题公园三种创新的销售模式。我希望本文对改善体验经济中的汽车销售模式有用。

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