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首页> 外文会议>International Conference on Livestock Services Proceedings >MARKETING STRUCTURES FOR LIVESTOCK PRODUCTS: A COMPARATIVE STUDY OF SUPPLY CHAIN IN COOPERATIVE AND PRIVATE SECTORS
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MARKETING STRUCTURES FOR LIVESTOCK PRODUCTS: A COMPARATIVE STUDY OF SUPPLY CHAIN IN COOPERATIVE AND PRIVATE SECTORS

机译：畜产品的营销结构：合作和私营部门供应链的比较研究

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摘要

Present study was initiated in response to the concerns that entry of private players in Indian dairy sector could result into displacement of small producers due to economies of scale in transportation, processing, and distribution. Key objective was to examine the supply chain operations—procurement, transportation, processing, and pricing—of two firms, one private andrnother cooperative, and the profile of fanners covered by them. The results throw up interesting insights. For example, on operations such as transportation, processing and packaging, private firms reduce costs by outsourcing certain operations, and part of the surplus generated in this manner is transferred to farmers in terms of overall higher average price. But, in operations such as pricing and branding, they adopt a 'reactive' strategy and free ride on the investment made by cooperatives in new market creation and product branding. This requires a carefully crafted public policy that balances long term development objectives with relatively more immediate market efficiency considerations.
机译：当前的研究是为了回应人们的担忧，即由于运输，加工和分销的规模经济，私人参与者进入印度乳业可能导致小规模生产者的流离失所。关键目标是检查两家公司，一家私营和其他合作社的供应链运作（采购，运输，加工和定价），以及它们所涵盖的粉丝的概况。结果引发了有趣的见解。例如，在运输，加工和包装等业务上，私营公司通过将某些业务外包来降低成本，并且以这种方式产生的部分盈余以整体平均价格较高的方式转移给了农民。但是，在定价和品牌塑造等业务中，他们采取“反应式”策略，并免费利用合作社在新市场创建和产品品牌塑造方面的投资。这就需要精心设计的公共政策，在长期发展目标与相对较近期的市场效率考虑之间取得平衡。

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