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CHINESE STUDENTS: HOLIDAY BEHAVIOURS IN NEW ZEALAND

机译:中国学生:新西兰的假日行为

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摘要

This paper reports findings from a sample of 158 students from the People's Republic of China studying in New Zealand. The purpose of the study was to assess the extent to which this market segment undertook travel within their country of studies; and the degree to which they are motivated by features usually regarded as motivators for holidaying by visitors to New Zealand. It found that while relaxation needs motivate holiday patterns, travel was also strongly motivated for 16 percent of the sample by a search for career and study opportunities. It was also found that trip expenditure per person was low, and a number of possible reasons are suggested. Additionally it appeared that many of the traditional outdoor-adventure attractions of New Zealand have limited appeal to many of these students. The study I-dentifies a number of issues that constrain this market and reference is made to restricted budgets and the need for academic success as inhibiting travel.
机译:本文报告了来自158名来自中国的新西兰留学生的样本调查结果。该研究的目的是评估该细分市场在其研究国家/地区进行旅行的程度;以及他们受到动机的程度(通常被认为是新西兰游客度假的动机)。研究发现,虽然放松需要激发假期模式,但通过寻找职业和学习机会,也有16%的人强烈希望旅行。还发现人均旅行支出较低,并提出了许多可能的原因。此外,似乎新西兰许多传统的户外探险景点对其中许多学生的吸引力有限。这项研究确定了一些限制该市场的问题,并提到了有限的预算以及阻碍旅行的学术成功的需要。

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