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首页> 外文会议>International Conference on Tourism and the New Asia; 20060809-12; Beijing(CN) >TOURISM ON THE RIM: THE CASE OF TURKEY
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TOURISM ON THE RIM: THE CASE OF TURKEY

机译：RIM上的旅游：土耳其的案例

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Turkey, in other words Anatolian peninsula, exotic, colorful, many-faceted, romantic, contrasting, ever-old and ever-new is located at a point where three continents, Asia, Europe and Africa meet. But, it is neither European nor Asian, nor African and nor Middle Eastern, having traces and tastes of all, yet distinct from them. This particular peninsula which forms a multi-functional bridge between modern West and fabled East, is also the land piece where eastern and western lifestyles, oriental and occidental traditions, Islamic and Christian cultures intermingled. Despite her richness and diversity in natural and particularly in cultural resources suitable for tourism and her closeness to the well known European tourism destinations, tourism, as an industry, has started quite late, around 1980's, in Turkey and then it grew very fast reaching 20 million arrivals in the year 2005. In 1970s, as the share of the tourists employed by industrial sector is gradually shifting to the tourists employed by service sector, tourism industry had to experience a radical structural change. This did not mean a single and simple shift, but meant a series of shifts, such as; from mass tourism to individual tourism, from hotel centered tourism to authentic product-centered tourism, from sun-sea-sand tourism to nature and culture tourism, from one-dimensional tourism to multi-dimensional tourism, from physical recreation to mental recreation, etc. If it is to be expressed in one single phrase, we may say "diversity in tourism". The most prominent but least realized outcome of these shifts happened to be the disintegration of the concepts of the tourism and hotel management which were frequently considered synonymous before 1970s. Being located at the gateway of the diversity and being opened into tourism at the time when diversity became a major paradigm in tourism, a study on the 25 year's experiences of Turkey in the field of tourism, from a success story perspective, may be inspiring and leading for the similar new Asian countries having similar potentials and constrains.
机译：换句话说，土耳其安那托利亚半岛充满异国情调，色彩缤纷，多面，浪漫，对比鲜明，古老而崭新，位于亚洲，欧洲和非洲三大洲交汇的地方。但是，它既不是欧洲人也不是亚洲人，也不是非洲人也不是中东人，都有着所有的痕迹和品味，却与它们截然不同。这个特殊的半岛构成了现代西方和传说中的东方之间的多功能桥梁，也是东西方生活方式，东方和西方传统，伊斯兰和基督教文化交织在一起的土地。尽管她拥有丰富的自然资源，尤其是适合旅游的文化资源，而且她与欧洲著名的旅游目的地十分接近，但作为一个产业，旅游业在1980年代左右才开始起步很晚，然后在土耳其迅速发展到20在2005年，全球有10,000万人次入境。1970年代，随着工业部门雇用的游客比例逐渐转移到服务部门雇用的游客比例，旅游业必须经历根本的结构变化。这并不意味着一个简单的转变，而是一系列的转变，例如；从大众旅游到个人旅游，从以酒店为中心的旅游到以正宗产品为中心的旅游，从太阳海沙旅游到自然和文化旅游，从一维旅游到多维旅游，从身体休闲到精神休闲等如果用一个词表达，我们可以说“旅游业的多样性”。这些转变中最突出但最不为人所知的结果，恰恰是旅游业和酒店管理概念的瓦解，而这在1970年代之前通常被视为同义词。作为多样性的门户，在多样性成为旅游业的主要范例之时向旅游业开放，从成功案例的角度对土耳其在旅游领域25年的经验进行研究可能会启发并领先于具有相似潜力和局限性的类似新亚洲国家。

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