CHINESE OUTBOUND TOURISM MARKET: DEVELOPMENT ANALYSIS AND MARKETING STRATEGIES

机译：中国出境旅游市场：发展分析与营销策略

获取原文

获取原文并翻译 | 示例

页面导航

摘要
著录项
相似文献
相关主题

摘要

The development of Chinese outbound tourism and the market prosperity give the scholars empirical facts to conduct their researches on Chinese outbound tourism market. The purpose of this study is to identify the strength, weakness, opportunities and threats of Chinese outbound tourism market by applying SWOT analysis method and promote the marketing strategies which are suitable for current situation of the market. On the basis of the results it is apparent that four basic marketing strategies are required for Chinese outbound tourism segment which are (1) SO Strategies: promote outbound package tours by all kinds of means; (2) WO Strategies: increase public relations with Chinese government; (3) ST Strategies: foster a good and attractive tourist destination images; and (4) WT Strategies: impose a shrinking tourism marketing strategy.

机译：中国出境旅游的发展和市场的繁荣，为研究中国出境旅游市场提供了经验性的事实。这项研究的目的是通过运用SWOT分析方法来识别中国出境旅游市场的优势，劣势，机会和威胁，并提出适合当前市场情况的营销策略。根据结果，很明显，中国出境旅游细分市场需要四个基本的营销策略，即：（1）战略策略：通过各种手段促进出境旅游；（2）WO战略：加强与中国政府的公共关系；（3）ST策略：树立良好和有吸引力的旅游目的地形象；（4）WT策略：实施缩小的旅游营销策略。

著录项

来源
《International Conference on Tourism and the New Asia; 20060809-12; Beijing(CN)》|2006年|P.45-50|共6页
会议地点 Beijing(CN)
作者
Yong CHEN; Yingzhi GUO; Kuo-Ching WANG; Jun-Yi ZHANG;
展开▼
作者单位

Department of Tourism, Fudan University, Shanghai, China;

Graduate Institute of Recreation, Tourism, and Hospitality Management, National Chiayi University;

Graduate School for International Development and Cooperation, Hiroshima University;

展开▼
会议组织
原文格式 PDF
正文语种 eng
中图分类旅游经济;
关键词
marketing; outbound tourism; China;

机译：市场营销;出境旅游;中国;

相似文献

外文文献
中文文献
专利

1. Integrating VSM and Network Analysis for Tourism Strategies - Case: Mexico and the Chinese Outbound Market [J] . Arenas Tanya, Angel Martinez Miguel, Xu Honggang, Systems practice . 2019,第3期

机译：整合VSM和网络分析以制定旅游策略-案例：墨西哥和中国出境市场
2. Integrating VSM and Network Analysis for Tourism Strategies - Case: Mexico and the Chinese Outbound Market [J] . Arenas Tanya, Angel Martinez Miguel, Xu Honggang, Systems practice . 2019,第3期

机译：全体旅游策略集成VSM及网络分析 - 案例：墨西哥和中国出境市场
3. An examination of Kenya’s Outbound Tourism to Ugandan Destinations: Towards Re-thinking Kenya’s Tourism Product Development and Marketing [J] . Ng’oriarita Plimo Jonathan, Thomas Bor, Nelly Jerop, Journal of Economics and Sustainable Development . 2013,第8期

机译：对肯尼亚到乌干达目的地的出境旅游的考察：重新思考肯尼亚的旅游产品开发和营销
4. Market Segmentation and Marketing Strategy of Semi-Guided Tourism Product: Taking Guangzhou Tourism Consumption Market as an Example [C] . Zhuoye Zhang, Sixue He International Conference on Education, Management Science and Economics . 2019

机译：半导式旅游产品的市场细分和营销策略：以广州旅游消费市场为例
5. Factors influencing residents' attitudes toward tourism marketing as a development strategy. [D] . Kwon, Jeamok. 2008

机译：影响居民对旅游营销作为发展战略态度的因素。
6. Attracting Green Consumers as a Basis for Creating Sustainable Marketing Strategy on the Organic Market—Relevance for Sustainable Agriculture Business Development [O] . Boban Melović, Dragana Cirović, Tamara Backovic-Vulić, 2020

机译：吸引绿色消费者作为创造可持续营销策略对可持续农业业务发展的有机市场相关性的基础
7. The emergence of the Mainland Chinese outbound travel market and its implications for tourism marketing [O] . Zhang Qiu H, Heung VCS 2002

机译：中国内地出境旅游市场的兴起及其对旅游营销的影响
8. Tourism USA: Guidelines for Tourism Development: Appraising Tourism Potential,Planning for Tourism, Assessing Product and Market, Marketing Tourism, Visitor Services, Sources of Assistance. 1991 (Third Edition) [R] . Weaver, G. D. 1991

机译：美国旅游：旅游发展指南：评估旅游潜力，旅游规划，评估产品和市场，营销旅游，游客服务，援助来源。 1991年（第3版）

CHINESE OUTBOUND TOURISM MARKET: DEVELOPMENT ANALYSIS AND MARKETING STRATEGIES

摘要

著录项

相似文献

相关主题

期刊订阅