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COMPETITIVE PATTERN AND DEVELOPMENT TRENDS OF TRAVEL RESERVATION WEBSITES IN CHINA

机译:中国旅行社网站的竞争格局与发展趋势

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摘要

The last decade has seen the establishment of more than 500 travel reservation websites in China, 99% of which are small and medium-sized. With the ever-intensifying competition in the market, they are moving into more and more difficult situations and facing great challenges of survival and development. This paper discusses the competitive-cooperative relationship between travel reservation websites and analyzes the opportunities and challenges presented by foreign investments, merging and coalition inside the industry and new information technology. On the basis of the discussion and analysis, the author also ventures a tentative study on the development trends of travel reservation websites.
机译:在过去的十年中,在中国建立了500多个旅行预订网站,其中99%是中小型网站。随着市场竞争的日趋激烈,它们正陷入越来越困难的境地,并面临生存与发展的巨大挑战。本文讨论了旅行预订网站之间的竞争合作关系,并分析了外国投资,行业内部的合并与联盟以及新信息技术带来的机遇和挑战。在讨论和分析的基础上,笔者还对旅游预订网站的发展趋势进行了初步研究。

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