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首页> 外文会议>International Conference on Tourism and the New Asia; 20060809-12; Beijing(CN) >SO WHO ARE WE? BACKPACKERS LIKE OUR PARENTS OR GENERATION Y YOUNG BUDGET TRAVELLERS?
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SO WHO ARE WE? BACKPACKERS LIKE OUR PARENTS OR GENERATION Y YOUNG BUDGET TRAVELLERS?

机译：那我们是谁？喜欢我们的父母或一代年轻预算旅行者的背包吗？

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摘要

Several decades ago backpackers were regarded by the tourism establishment as cheap,probably dirty and most likely beer swilling, drug taking, cheap-skate travellers who added little to destinations. Over the past decade however this group has emerged as a significant tourist market, and have begun to attract serious investment both in specialist facilities and in marketing dollars at destinations. To identify the implications of this change a convenience survey of 312 backpackers was conducted in Cairns over the summer of 2004-2005. The findings indicate a significant shift in the image young travellers have of themselves. If young travellers do not see themselves as backpackers are marketing messages being misdirected? If the term backpacker is outdated what term should replace it? Is this a generational issue or are the activities desired by this group similar to those of the past? These issues and their relevance to backpacking research are addressed in this paper.
机译：几十年前，旅游业者认为背包客是便宜的，可能是肮脏的，最有可能喝啤酒，吸毒，廉价溜冰的旅行者，几乎没有目的地。然而，在过去的十年中，该团体已成为重要的旅游市场，并已开始在专业设施和目的地营销方面吸引大量投资。为了确定这种变化的含义，2004-2005年夏天在凯恩斯对312个背包客进行了便利调查。研究结果表明，年轻旅行者的自我形象发生了重大变化。如果年轻旅行者没有将自己视为背包客，那么营销信息会被误导吗？如果背包客一词过时了，应该用什么代替它？这是一个世代相传的问题，还是该小组所期望的活动与过去类似？本文讨论了这些问题及其与背包研究的相关性。

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