• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International Conference on Tourism and the New Asia; 20060809-12; Beijing(CN) >THE USE OF THE A'WOT HYBRID MODEL IN TOURISM STRATEGY PLANNING OF LINGBI COUNTY IN ANHUI PROVINCE
【24h】

THE USE OF THE A'WOT HYBRID MODEL IN TOURISM STRATEGY PLANNING OF LINGBI COUNTY IN ANHUI PROVINCE

机译：A'WOT混合模型在安徽省灵县旅游战略规划中的应用。

获取原文
获取原文并翻译 | 示例
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Tourism strategic planning, which refers to integrated and long-range developments of tourism in a region, is based fundamentally on the adjusting to changes in the operational environment. As a commonly used tool for analyzing both the internal and external environments to support for a decision situation, SWOT analysis has its own advantages and disadvantages. In this study, based on the related study home and abroad, we try to utilize the Analytic Hierarchy Process (AHP) in the SWOT framework combining quantitative and qualitative analysis and to establish a hybrid model named A'WOT in order to provide a systemic means for tourism strategic planning. After expert interviews and e-valuation from four aspects (Strength, Weakness, Opportunity, Threaten), we succeeded in choosing an appropriate strategy for Lingbi County in Anhui Province. It is suggested that Lingbi County should produce tourism brands of "Lingbi Stone Culture, Chuhan Culture and Zhongkui Culture", improve conditions of tourism, unite surrounded counties for marketing and make tourism become a new economic growth spot. The results showed that the approach was applicable in the case study areas, and it provided a scientific support for its tourism development.
机译：旅游业战略规划从根本上根据对经营环境变化的调整而制定，指的是一个地区旅游业的综合和长期发展。作为分析内部和外部环境以支持决策情况的常用工具，SWOT分析有其自身的优缺点。在这项研究中，我们基于国内外相关研究，尝试在SWOT框架中利用定量层次和定性分析相结合的层次分析法（AHP），并建立一个名为A'WOT的混合模型，以提供系统的方法用于旅游战略规划。经过从实力，弱点，机会，威胁四个方面的专家访谈和电子评估，我们成功地为安徽省灵bi县选择了合适的策略。建议灵bi县打造“灵bi石文化，楚汉文化，中ku文化”旅游品牌，改善旅游条件，团结周边县市进行营销，使旅游成为新的经济增长点。结果表明，该方法适用于案例研究领域，为旅游业的发展提供了科学依据。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号