AN EMPERIAL STUDY ON THE PERCEPTIONS OF URBAN TOURISM IMAGES: A CASE OF SHANGHAI

机译：城市旅游形象感知的实证研究-以上海为例

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This paper examines Shanghai university students' perceptions about Shanghai urban tourism slogan through paper review, in-depth interview, questionnaires using SPSS14.0 to analyse, and operates quantitative analysis of the most representative celebrities, food, tourism souvenirs of Shanghai. The result shows that Shanghai should make corresponding marketing strategies to promote urban tourism images form several aspects like media communication marketing, Great Exhibition themes, urban symbol images, active marketing images to promote the position of Shanghai urban tourism images in the world.

机译：本文通过纸质评论，深入访谈，问卷调查等方法，运用SPSS14.0分析上海大学生对上海城市旅游口号的看法，并对上海最具代表性的名人，饮食，旅游纪念品进行定量分析。结果表明，上海应该从媒体传播营销，大展览主题，城市符号形象，主动营销形象等几个方面制定相应的营销策略来提升城市旅游形象在世界上的地位。

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来源
《International Conference on Tourism and the New Asia; 20060809-12; Beijing(CN)》|2006年|P.168-176|共9页
会议地点 Beijing(CN)
作者
Yingzhi GUO; Yupei WANG; Lanya PENG; Jingxian JIANG;
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作者单位

Department of Tourism, Fudan University;

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会议组织
原文格式 PDF
正文语种 eng
中图分类旅游经济;
关键词
urban tourism Image; perception; shanghai; university student;

机译：城市旅游形象知觉上海大学生;

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AN EMPERIAL STUDY ON THE PERCEPTIONS OF URBAN TOURISM IMAGES: A CASE OF SHANGHAI

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