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A Research on and the Practice of Constructing the Franchising System for the General Merchandise Companies : Based on the Example of Huanghua Xinyulou

机译：百货公司特许经营体系构建的研究与实践-以黄hua新楼楼为例。

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As an advanced form of chain store, franchising is universally recognized as an effective kind of goods distribution and service methods. Established in 1984, depending on scientific and reasonable strategy, special business culture and modern management systems, insisting on operating cordially, Huanghua Xinyulou has gained an increasing turnover, and attracted many cooperators. Based on the franchising practice of Huanghua Xinyulou, this paper explains the components and operating formation of the franchising systems for the general merchandise companies. This research has some important use for reference for the general merchandise business in China to franchise.

机译：作为连锁商店的一种高级形式，特许经营被公认为一种有效的商品分配和服务方式。黄花新余楼成立于1984年，本着科学合理的战略，特殊的经营文化和现代化的管理体系，坚持诚信经营，营业额不断增长，吸引了众多合作者。基于《黄花新余楼》的特许经营实践，阐述了百货公司特许经营体系的组成和运作形式。该研究对中国的百货零售业具有一定的借鉴意义。

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来源
《International Symposium on Soft Science; ;》||P.872-881|共10页
会议地点
作者
Cui Shujun; Zhang Hongrui; Zhao Zhao;
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作者单位

School of Management, Hebei University of Technology, Tianjin;

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会议组织
原文格式 PDF
正文语种 eng
中图分类科学学;
关键词
general merchandise in china; franchising; business model;

机译：中国一般商品;特许经营;商业模式;

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A Research on and the Practice of Constructing the Franchising System for the General Merchandise Companies : Based on the Example of Huanghua Xinyulou

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