Creating Effective Personas for Product Design: Insights from a Case Study

机译：为产品设计创建有效的角色：案例研究的见解

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Personas are a popular tool for product design professionals. However, controversy exists in the product design community in terms of its validity and applicability as a vehicle for client insights. Based on persona development work we have performed for a financial services company, we propose best practices that could help create more useful personas in support of product design.

机译：角色是产品设计专业人员的流行工具。但是，在产品设计社区中，就其作为客户见解工具的有效性和适用性而言，存在争议。根据我们为一家金融服务公司执行的角色开发工作，我们提出了最佳实践，可以帮助创建更有用的角色以支持产品设计。

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来源
《Internationalization, design and global development》|2011年|p.37-46|共10页
会议地点 Orlando FL(US);Orlando FL(US);Orlando FL(US);Orlando FL(US)
作者
Frank Y.Guo; Sanjay Shamdasani; Bruce Randall;
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作者单位

370 Goodwin Drive, San Bruno, CA 94066, USA;

30 Liberty Ship Way, STE 3320, Sausalito, CA 94965, USA;

30 Liberty Ship Way, STE 3320, Sausalito, CA 94965, USA;

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会议组织
原文格式 PDF
正文语种 eng
中图分类自动化系统理论;
关键词
web design; product management; persona; client insights; user experience; user research;

机译：网页设计;产品管理;角色客户见解；用户体验;用户研究;

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3. Cradle-to-cradle design: creating healthy emissions — a strategy for eco-effective product and system design [J] . Michael Braungart, William McDonough, Andrew Bollinger Journal of Cleaner Production . 2007,第13a14期

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4. Creating Effective Personas for Product Design: Insights from a Case Study [C] . Frank Y. Guo, Sanjay Shamdasani, Bruce Randall International Conference on Internationalization, Design and Global Development . 2011

机译：为产品设计创造有效的人物：案例研究中的见解
5. Effective product design through active management of coupling between design requirements. [D] . Condoor, Sridhar Subramanya. 1996

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7. A collaborative rapid persona-building workshop : creating design personas with health researchers [O] . Williams Irith, Brereton Margot, Donovan Jared, 2014

机译：协作快速的角色构建研讨会：与健康研究人员一起创建设计角色

Creating Effective Personas for Product Design: Insights from a Case Study

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