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Interactive Media in Social Innovation

机译：社会创新中的互动媒体

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Interactive media is playing an important role in social innovation. Various types of interactive media platforms are affecting and changing the life of people in China in significant ways. This paper presents a detailed survey on the interactive features of these platforms. We found a trend that they are all supporting more and more interpersonal and social interactions, which in turn contributes to the increase of their stickiness and brings new dimensions to the services they are providing. We further analyzed this phenomenon by looking at interactivity from a communication science point of view. The purpose of this paper is to provide inspirations for the design and development of new social innovation systems based on the understanding of the users from a social cultural perspective. The analyzed characteristics of interactive media in China will also be helpful for cross-cultural social innovation research.
机译：互动媒体在社会创新中发挥着重要作用。各种类型的交互式媒体平台都在极大地影响和改变中国人民的生活。本文对这些平台的交互功能进行了详细的调查。我们发现一种趋势，即他们都支持越来越多的人际和社会互动，这反过来又有助于增加他们的粘性，并为他们提供的服务带来新的维度。我们从通信科学的角度看交互性，从而进一步分析了这种现象。本文的目的是基于对用户的社会文化理解，为新的社会创新系统的设计和开发提供灵感。分析中国互动媒体的特点也将有助于跨文化社会创新研究。

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