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Success Factors in New Service Development - Digia Flowd Analysis

机译：新服务开发中的成功因素-Digia Flowd Analysis

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摘要

Today, the importance of digital services with social aspects is increasing all the time. Many companies have been strong in new product development, but today they are moving to new service development. Customer value has become the strategic factor for contemporary companies when developing products and services fa consumers; even so that companies are selling customer value instead of products or services. Customer orientation and customer involvement play important roles in service industries. This study describes how the case company entered to B-to-C digital service market and developed a new social network cloud service for music lovers. This theory testing case study discusses and reflects the success factors of new service development and the organization against the literature. Mostly the theory is confirmed, but also improvement of the theory is suggested. Finally, future research ideas are proposed.
机译：如今，具有社会意义的数字服务的重要性一直在增长。许多公司在新产品开发方面一直很强势，但是今天他们正在转向新服务开发。在为消费者开发产品和服务时，客户价值已成为当代公司的战略因素；甚至使公司出售客户价值而不是产品或服务。客户导向和客户参与在服务行业中起着重要作用。这项研究描述了案例公司如何进入B2C数字服务市场，并为音乐爱好者开发了一种新的社交网络云服务。这个理论测试案例研究讨论并反映了新服务开发和组织成功的成功因素。大多数情况下，该理论已得到证实，但也提出了对该理论的改进。最后，提出了未来的研究思路。

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