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Parallel Importation: An Empirical Investigation of Online Unauthorized Distribution Channels for Luxury Fashion Goods

机译:平行进口:奢侈品时尚在线未经授权分销渠道的实证研究

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摘要

Parallel importation is prevalent as billions of dollars worth of genuine products are sold by unauthorized distributors across countries. In this research, we offer one of the first empirical investigations of online parallel importation. We find that for luxury handbags, less expensive products. products with greater market interests and products available via the authorized channel have more parallel importation activities. In addition, there are fewer parallel importation activities for the more prestigious brand.
机译:平行进口很普遍,因为未经授权的分销商在全球范围内销售了价值数十亿美元的正品。在这项研究中,我们提供了在线平行进口的第一个实证研究。我们发现,对于豪华手袋而言,价格较便宜的产品。具有更大市场兴趣的产品和通过授权渠道提供的产品的平行进口活动也更多。此外,享有声望的品牌的平行进口活动较少。

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