The Effects of Application Discoverability on User Benefits in Mobile Application Stores

机译：应用程序可发现性对移动应用程序商店中用户利益的影响

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This document is in the required format. Mobile applications and mobile application stores are becoming people's commodities in everyday life, offering unprecedented mobile services. In mobile application stores with numerous applications finding the right applications is painstaking for users. Therefore, this study aims to explicate the effect of application discoverability on user benefits in mobile application stores by identifying the relationships of need specificity, application discoverability, and application quantity. Using a survey methodology, we found that app users' need specificity has an impact on application discoverability and quantity-sufficiency of applications, but not quantity-overload of applications. Our findings also show that application discoverability plays a substantial role in enriching users' utilitarian and hedonic benefits in mobile application stores.

机译：本文档为必填格式。移动应用程序和移动应用程序商店正在成为人们日常生活中的商品，它们提供了前所未有的移动服务。在具有众多应用程序的移动应用程序商店中，寻找合适的应用程序对用户来说是艰辛的。因此，本研究旨在通过识别需求特异性，应用程序可发现性和应用程序数量之间的关系，来阐明应用程序可发现性对移动应用程序商店中用户利益的影响。使用调查方法，我们发现应用程序用户的需求特异性会影响应用程序的可发现性和应用程序的数量充足性，但不会影响应用程序的数量超载。我们的发现还表明，应用程序可发现性在丰富用户在移动应用程序商店中的功利和享乐利益方面发挥着重要作用。

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来源
《E-Life: web-enabled convergence of commerce, work, and social life》|2011年|p.429-441|共13页
会议地点 Shanghai(CN);Shanghai(CN)
作者
Jaeki Song; Junghwan Kim; Donald R. Jones;
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ISQS Area, Rawls College of Business Administration, Texas Tech University,Box 42101 Lubbock, Texas 79409-2101, United States;

ISQS Area, Rawls College of Business Administration, Texas Tech University,Box 42101 Lubbock, Texas 79409-2101, United States;

ISQS Area, Rawls College of Business Administration, Texas Tech University,Box 42101 Lubbock, Texas 79409-2101, United States;

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原文格式 PDF
正文语种 eng
中图分类电子贸易、网上贸易;
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The Effects of Application Discoverability on User Benefits in Mobile Application Stores

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