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Does Corporate Strategy need a theoretical update in light of the evolution of ICT?

机译：根据ICT的发展，企业战略是否需要理论上的更新？

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摘要

Developments in Information and Communication Technologies (ICT) are changing penetratingly the way people interact, communicate, and perceive and process information, which is consequently originating a huge change in their behaviors towards markets, modifying consumers' preferences thus altering consumption patterns. From a strategic point of view, this has tremendous implications mainly inthe way businesses are conducted and strategies must be conceived, defined and implemented. Notwithstanding, we notice that the evolution in strategy's theory is resisting the permanent and rapid changes that the markets are assisting daily, and managers have not at their disposal true theoretical tools to use within this new paradigm of action. In the present paper we will try to devise, on a theoretical basis, the main fields of action that the developments of ICT are altering in the management field, with a particular emphasis on the strategy side. Then, departing from the traditional management theories applied to those fields, we will try to devise possible changes that are needed in order to adapt those theories to the new framework of action that should be considered.
机译：信息和通信技术（ICT）的发展正在深刻地改变着人们交互，交流以及感知和处理信息的方式，因此，这导致了他们对市场行为的巨大改变，改变了消费者的偏好，从而改变了消费方式。从战略的角度来看，这具有巨大的影响，主要是在开展业务以及必须构思，定义和实施战略的方式上。尽管如此，我们注意到战略理论的发展正在抵制市场每天都在协助的永久性和快速变化，并且经理们没有掌握在这种新的行动范式中使用的真正的理论工具。在本文中，我们将尝试在理论基础上设计出ICT的发展在管理领域正在变化的主要行动领域，尤其侧重于战略方面。然后，在适用于这些领域的传统管理理论的基础上，我们将尝试设计可能需要的更改，以便使这些理论适应应考虑的新的行动框架。

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