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Mediating off-site electronic reference services: human-computer interactions between librarians and Web mining technology

机译：中介异地电子参考服务：馆员与Web挖掘技术之间的人机交互

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The Internet enables global dissemination and retrieval of information at any time; as a result, it has a tremendous impact on how libraries provide reference services to this new Web based clientele. One impact is the increase in off-site library users who make in-person reference interviews impossible. To serve this new clientele, academic libraries are setting up electronic reference services to meet off-site information needs. This new approach requires effective human-machine connections to provide smooth reference transactions since librarian-patron contact happens solely through computers. The most challenging aspect of providing electronic reference services to off-site users is deciding when patrons need help. Pertinent information technology is needed to track Web traffic patterns and user behavior (e.g. Web mining), addressing immediately the difficulties encountered by end users. The paper focuses on human-computer connections relating to reference librarians' application of Web mining technology to transfer their experiences and skills from the reference desk to the Web environment. It examines Web mining techniques and their potential to assist different library functions. A scenario is used to conceptualize a model that can effectively apply Web mining technology to perform various functions of electronic reference services. It also proposes a methodology that librarians can adapt in offering mediation during the search at patrons' discretion. The main goal is to provide more seamless electronic reference transactions. Discussion of library professionals' roles in human-computer interactions in the electronic world is presented.
机译：互联网可以随时在全球范围内传播和检索信息;结果，它对图书馆如何为基于Web的新客户提供参考服务产生巨大影响。一种影响是非现场图书馆用户的增加，这些人使得无法进行现场参考采访。为了服务于这一新客户，高校图书馆正在建立电子参考服务，以满足场外信息的需求。这种新方法需要有效的人机连接，以提供顺畅的参考交易，因为图书管理员与顾客之间的联系完全是通过计算机进行的。向场外用户提供电子参考服务的最具挑战性的方面是确定顾客何时需要帮助。需要相关的信息技术来跟踪Web流量模式和用户行为（例如Web挖掘），以立即解决最终用户遇到的困难。本文着重于与参考图书馆员应用Web挖掘技术相关的人机连接，以将他们的经验和技能从参考咨询台转移到Web环境。它研究了Web挖掘技术及其辅助各种库功能的潜力。场景用于概念化模型，该模型可以有效地应用Web挖掘技术来执行电子参考服务的各种功能。它还提出了一种方法，图书馆员可以根据顾客的判断来适应搜索过程中的调解。主要目标是提供更无缝的电子参考交易。讨论了图书馆专业人员在电子世界中人机交互中的作用。

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