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An empirical research on the external influencing factors for consumers'adopting electronic payment platform consumers'adopting electronic payment platform read as consumers' adoption of electronic payment platform

机译：消费者采用电子支付平台的外部影响因素的实证研究消费者采用电子支付平台被理解为消费者采用电子支付平台

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摘要

An empirical study on the external influencing factors for consumers' adoption of electronic payment platform is performed. As a result, 12 external factors which effect on consumers' adoption of electronic payment platform were found by factor analysis method. By the filtration of the logistic regression equation, four factors, i.e. the consumers' economic conditions, external force, experience of unconventional shopping and expectation of saving, are proved to significantly effect on consumers' adoption of electronic payment platform. Finally, according to the results with logistic regression, some marketing strategies are put forward to improve the marketing performance of the electronic payment platform.
机译：对消费者采用电子支付平台的外部影响因素进行了实证研究。结果，通过因素分析法发现了影响消费者采用电子支付平台的12个外部因素。通过对逻辑回归方程的过滤，证明了消费者的经济状况，外力，非常规购物的经历和对储蓄的期望这四个因素对消费者采用电子支付平台产生了显着影响。最后，根据逻辑回归结果，提出了一些营销策略，以提高电子支付平台的营销绩效。

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