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Marketing strategy of price competition and product differentiation in duopoly enterprises with asymmetric information

机译：信息不对称双寡头企业价格竞争与产品差异化营销策略

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摘要

Models of two-stage and three-stage games are set up in this article according to the Hotelling linear model. In the models, one-round pricing of products concerning the differentiated cost and the asymmetric information for duopoly enterprises is considered. The marketing strategy of price competition and product differentiation is discussed. And it must result in such a situation that both sides can obtain higher price and more profit in Stackelberg equilibrium than that in Nash equilibrium. Moreover, under the Bertrand-Stackelberg marketing competition equilibrium, the follower has the advantage of surpassing the former one and can make more profit than the leading one.
机译：本文根据霍特林线性模型建立了两阶段和三阶段博弈模型。在模型中，考虑了针对双寡头企业的差异化成本和信息不对称的产品的一轮定价。讨论了价格竞争和产品差异化的营销策略。而且，这必然会导致双方在Stackelberg均衡中获得比Nash均衡更高的价格和更多的利润。此外，在Bertrand-Stackelberg市场竞争均衡的情况下，追随者具有超越前者的优势，并且可以比领先者获得更多的利润。

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