SOME FACTORS INFLUENCING CONSUMERS' ETHICAL PERCEPTIONS OF RFID-TAGGED ITEMS IN RETAIL STORES

机译：影响消费者在零售店中对RFID标记物品的伦理看法的一些因素

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Radio Frequency Identification (RFID) technology involves placing radio-transmitter tags on items; these tags, comprised of a computer chip and small antenna, transmit data wirelessly up to distances of several meters and the signals can be detected with RFID receivers [9]. RFID has become widely-used as a supply-chain aid; the technology can provide a cost-effective way of monitoring shipments, and can greatly reduce theft. As the cost of RFID tags has dropped, retailers now find it cost effective to tag individual items. This study focuses on consumer beliefs about the short-range distance tags used on retail items.

机译：射频识别（RFID）技术涉及在物品上放置无线电发射器标签;这些标签包括计算机芯片和小型天线，通过RFID接收器可以检测到几米的距离的无线距离距离和信号的距离[9]。 RFID已被广泛用作供应链辅助工具;该技术可以提供一种经济高效的监测方式方式，可以大大减少盗窃。随着RFID标签的成本下降，零售商现在发现标记单个物品的成本效益。本研究侧重于消费者信仰关于零售物品上使用的短程距离标签。

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《Annual meeting of the Decision Sciences Institute》|2010年||共6页
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Paul R. Pfleuger Jr.; Jengchung V. Chen; William H. Ross;
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正文语种
中图分类管理学;
关键词
radio frequency identification (RFID) technology; theory of planned behavior; ethics; consumer behavior;

机译：射频识别（RFID）技术;计划行为理论;道德;消费者行为;

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SOME FACTORS INFLUENCING CONSUMERS' ETHICAL PERCEPTIONS OF RFID-TAGGED ITEMS IN RETAIL STORES

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