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TRANSFORMATIONAL PLANNING IN THE MODERN ERA

机译:现代时代的转型规划

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摘要

Historically, business adjusted its planning according to market cycles, as recessions and growth pushed sales down or up. Today, business planning is changing fundamentally - taking on a new urgency and purpose, driven by global competition. The customer, who once was virtually incidental to business operations, is now the center of attention. Operational efficiency and productivity, product innovation, and service are directed toward serving the needs of customers. The pressures to improve all phases of business is increasing, and only those companies most fit to compete are going to survive.
机译:历史上,随着经济衰退和增长推动销售下降或上升,企业会根据市场周期调整其计划。如今,业务计划正在发生根本性的变化-在全球竞争的推动下,业务规划具有新的紧迫性和目的。过去几乎与业务运营有关的客户现在已成为关注的焦点。运营效率和生产力,产品创新和服务旨在满足客户需求。改善业务各个阶段的压力越来越大,只有那些最有竞争力的公司才能生存。

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