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Electronci marketing and business reengineering-with examples from the tourism domain

机译:电子营销和业务再工程-以旅游领域为例

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A large number of contemporary companies all over the world have to cope with difficulties. Not only are their competitive capabilities deficient in low efficiency but also in the organizational structure and work style. Many tenets and techniques that were very expedient some time ago and brought companies to success had to be changed. The organizational structure of most contemporary companies is based on Adam Smith's division f labor whih means dividing work into repeatable tasks. Using this philosophy of work, companies created pyramidal organizational structure with a great number of controllers, planners and managers of all level. With the passege of time such a hierarchical structure became ineffective. The distane between the management and product users dilated. Companies turned out to be too slow and not enough flexible. Quick and rapid upheavals were the most important reasons that took place in their business environment. Customers expectiations increased violently. For many companies their organizational structure and the way used to do their work began to constitue a very big problem. Some managers noticed that if companies want to meet the require-ments of the contemporary market and their customers, they must focus on processes instead of tasks. And because of this the whole company should be seen as a set of processes.
机译:世界各地的许多当代公司必须应对困难。他们的竞争能力不仅缺乏效率低下的缺陷,而且组织结构和工作风格也缺乏缺陷。一段时间以前,许多非常有利于公司发展的原则和技术必须加以改变。大多数当代公司的组织结构都是基于亚当·斯密的劳动分工,这意味着将工作划分为可重复的任务。利用这种工作理念,公司创建了金字塔形的组织结构,其中包含大量的各个级别的控制者,计划者和管理者。随着时间的流逝,这种层次结构变得无效了。管理人员和产品用户之间的距离扩大了。事实证明,公司太慢且不够灵活。快速而迅速的动荡是其业务环境中发生的最重要原因。客户的期望值猛增。对于许多公司而言,他们的组织结构和工作方式开始构成一个很大的问题。一些经理注意到,如果公司要满足当代市场及其客户的要求,他们必须专注于流程而不是任务。因此,整个公司应被视为一套流程。

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