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Electronic Marketcoordination in the Travel Industry: The Role of Global Computer Reservation Systems

机译:旅游行业中的电子市场协调:全球计算机预订系统的作用

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One of the few examples for the global realization of electronic market coordination are the Compouter Reservation System (CRS) or Global Distribution Systems (GDS) used in the travel industry. Because of the ever increasing competition, new technologies and changed distribution channels, a discussion has started about the role of CRSs. Before going into detail about current criticism and the systems-future role, we will briefly describe what CRSs are all about.
机译:在全球范围内实现电子市场协调的几个例子之一是旅游业中使用的Compouter预订系统(CRS)或全球分销系统(GDS)。由于竞争日益激烈,新技术和分销渠道的变化,有关CRS的作用的讨论已经开始。在详细介绍当前的批评和系统未来的作用之前,我们将简要介绍CRS的全部含义。

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