NBD Regression Analysis in Customer Base Analysis

机译：客户群分析中的NBD回归分析

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Based on the review of methods of customer base analysis and stochastic models, we present the model of NBD regression analysis considering customer characterize variants such as income, sex, age, distance (away from shopping center) and monetary to implement customer base analysis, then use a shopping center's customer data to the empirical study and find that income and distance have a negative relationship with purchase rate, income, age and monetary has a positive relationship with purchase rate, female customer is expected to purchase more than male.

机译：在回顾客户基础分析方法和随机模型的基础上，我们提出了NBD回归分析模型，其中考虑了客户特征变量（例如收入，性别，年龄，距离（远离购物中心）和货币），以实施客户基础分析，然后使用购物中心的顾客数据进行实证研究，发现收入和距离与购买率呈负相关，收入，年龄和货币与购买率呈正相关，女性顾客的购买量预计将超过男性。

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来源
《Wuhan International Conference on E-Business》|2007年|2633-2639|共7页
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作者
Chunqing Li; Liqiang Yao; Junping Ma;
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正文语种
中图分类贸易经济;真空电子技术;
关键词
NBD regression; customer base analysis; CRM;

机译：NBD回归;客户群分析;客户关系管理;

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NBD Regression Analysis in Customer Base Analysis

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