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首页> 外文会议>Americas conference on information systems;AMCIS 2008 >Analysis of Book Resale in Amazon Upgrade Framework: A Game-theory Approach
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Analysis of Book Resale in Amazon Upgrade Framework: A Game-theory Approach

机译：亚马逊升级框架中的图书转售分析：一种博弈论方法

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Amazon recently began providing their customers with an innovative and contemporary service. This service supplies customers with the option to purchase an electronic version of a book after they have purchased a physical copy. This is similar to bundling an option of electronic book purchase to a physical one. Such a business practice provides consumers with an opportunity to resell brand new books, which will influence the welfare of publishers, retailers, and consumers. Using a two-period game theory model we discuss these impacts under two scenarios: monopoly of a retailer, as well as competition between retailers. We find that (1) Under a monopoly, the publisher sells at a higher rate, and the retailer sells at a lower rate in the equilibrium; consumers also see an increase in their total surplus; (2) Under competition, retailers who provide this bundle will gain a competitive advantage over the retailers who do not. Our research indicates that bundling a physical book with its digital version yields a win-win strategy for all players.
机译：亚马逊最近开始为客户提供创新和现代的服务。这项服务为客户提供了购买实体书本后购买电子版书籍的选择。这类似于将电子书购买选项捆绑到实体书中。这种商业惯例为消费者提供了转售全新书籍的机会，这将影响出版商，零售商和消费者的福利。使用两期博弈论模型，我们讨论了两种情况下的这些影响：零售商的垄断以及零售商之间的竞争。我们发现（1）在垄断下，在均衡状态下发行商以较高的利率出售，而零售商以较低的利率出售;消费者的总剩余也有所增加; （2）在竞争中，提供此捆绑销售商品的零售商将获得竞争优势，而没有提供捆绑销售商品的零售商将获得竞争优势。我们的研究表明，将一本实体书与其数字版本捆绑在一起可为所有玩家带来双赢的策略。

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