The Impact of the unity of product image design on corporate brand image

机译：产品形象设计统一对企业品牌形象的影响

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From several basic structures for indoor computer wireless communication system, At present ,facing the Internationalization’s strategic needs, establish a clear corporate image and brand is essential for an enterprise’s survival and development, and product image as an important means of reflect the corporate image are receiving more and more attention.Papers from the point of view of product design, through the integration of theory and case analysis,sort out the relationship between corporate brand image and the unity of product image design, as well as the use of means to enhance the brand image.

机译：从室内计算机无线通信系统的几个基本结构来看，目前，面对国际化的战略需求，树立清晰的企业形象和品牌对于企业的生存和发展至关重要，而产品形象作为反映企业形象的重要手段正在受到欢迎。从产品设计的角度出发，论文通过理论与案例分析相结合，梳理出企业品牌形象与产品形象设计统一性之间的关系，以及运用手段来增强产品形象设计。品牌形象。

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《IEEE 10th International Conference on Computer-Aided Industrial Design Conceptual Design (CAID CD 2009)》|2009年|p.1254-1258|共5页
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作者
Yuanwu Shi; Wenli Xiong; Xuan Zhen;
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原文格式 PDF
正文语种
中图分类机器辅助技术;
关键词
product image; unity; corporate image design;

机译：产品形象;统一性;企业形象设计;

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The Impact of the unity of product image design on corporate brand image

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