With the development of modern science and technology and IT industry, the rise of the internet has brought a lot of new opportunities for the tourism, the internet marketing of China’s travel agencies has begun and is developing rapidly, it has already become one of the main marketing ways of China’s travel agencies. However, comparing with the developed countries, the internet marketing of China’s travel agencies generally has a lower development level and is still at the initial stage, there are still many problems. Aiming at these problems, this paper adopts the methods of induction and systems analysis, has analyzed the existing problems for China’s travel agencies to develop the internet marketing, and proposed some corresponding innovative strategies about how to develop the internet marketing of China’s travel agencies.
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