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Using DEA models to establish a combined perceived quality and profitability indicator for airporst

机译：使用DEA模型为机场建立合并的感知质量和盈利指标

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With increasing competition between airports and a growing share of non-aeronautical revenues in airports total revenues, particularly at large international hubs, perceived quality and consumer satisfaction have not only become a key focus of management but potentially the most important tool to achieve or maintain a competitive advantage. However, in the long run stakeholders aim for profit maximization and it has been shown for other parts of the aviation supply chain that quality does significantly impact on profitability. In this paper we aim to investigate whether perceived airport quality has an impact on airport profit margins. In a second step we apply two-stage DEA models to estimate a single efficiency measure that combines both perceived quality and profitability for the airport context. We also identify determinants of the estimated quality/profitability measure.
机译：随着机场之间的竞争日益增加，在机场总收入中越来越多的非航空收入，特别是在大型国际枢纽，感知质量和消费者满意度不仅成为管理的主要重点，而且可能是实现或维持的最重要的工具竞争优势。然而，在长期利益相关者中，旨在获得利润最大化，并且已经为航空供应链的其他部分显示出质量对盈利能力显着影响。在本文中，我们的目标是调查感知机场质量是否对机场利润率产生影响。在第二步中，我们应用两级DEA模型来估算单一的效率措施，这些措施结合了机场背景的感知质量和盈利能力。我们还确定了估计质量/盈利能力措施的决定因素。

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