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Multi-Airport Market Development Strategies A Case in Western Taiwan

机译：多机场市场发展战略在台湾西部案例

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摘要

Previous research has shown that most of the successful multi-airport systems had a common feature – having well market segmentation among airports. This study, therefore, explores the potential development strategies of four neighboring airports in Western Taiwan from the perspective of market segmentation. Firstly, the current air passenger market was analyzed and market segmentation alternatives proposed. Next, a stated preference survey based on the proposed alternatives was conducted to understand passengers’ preference of the four airports. Finally, a rank-ordered logit airport choice model for market segmentation was developed. The results indicated that access time, total travel cost, number of transfers and flight frequency are all significant factors affecting passengers to choose an airport. Among the affecting factors, the number of transfers is the most important factor that determines passenger’s choices of airports. According to the forecasts, if the secondary airports are allowed to be fully connected, the local passengers will prefer to depart from the convenient secondary airport. Through analyzing the possible changes of passengers’ airport choices, this research has provided useful information regarding the opportunities/threats toward various development strategies of the multi-airport system.
机译：以前的研究表明，大多数成功的多机场系统都有一个共同的特征 - 在机场之间具有良好的市场细分。因此，这项研究从市场细分的角度探讨了台湾西部四个邻近机场的潜在发展策略。首先，分析了目前的空中客运市场，并提出了市场细分替代方案。接下来，进行了一个基于拟议替代方案的偏好调查，以了解乘客的四个机场的偏好。最后，开发了一个级别的市场细分的Rode Rogit机场选择模型。结果表明，接入时间，总旅行成本，转移成本和飞行频率是影响乘客选择机场的重要因素。在影响因素中，转移的数量是决定乘客选择机场的最重要因素。根据预测，如果允许次级机场完全连接，当地乘客将更愿意离开方便的二级机场。通过分析乘客机场选择的可能变化，本研究提供了有关对多机场系统各种发展战略的机遇/威胁的有用信息。

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