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Study of products strategies in small and medium enterprises with implementing goal decision making

机译：实施目标决策的中小企业产品策略研究

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摘要

Nowadays scholars pay attention on SMEs because of more benefits in compare with Large Enterprises, such as: Value added, Innovation, Entrepreneurs and flexibility. But the other face of the coin is lack of production resources in SMEs. One of the solutions for this problem in researches has been used the potential in contractors companies, in form of out sourcing of activities and projects. In this paper we studied the production strategies in Iran' SMEs by identification and prioritizing the production factors and implementing the Goal Decision making model. Case studies consist of 5 different companies in the same field of production; approach us to analyzing the companies' situation. The paper presented the Matrix, base on results from models and case studies. This matrix suggested the different SME's situation for selected production strategies
机译：如今，学者们开始关注中小企业，因为与大型企业相比，中小企业具有更多的优势，例如：增值，创新，企业家和灵活性。但是硬币的另一面是中小企业缺乏生产资源。研究中解决此问题的方法之一已通过外包活动和项目的形式利用了承包商公司的潜力。在本文中，我们通过识别和优先考虑生产要素并实施目标决策模型来研究伊朗中小企业的生产策略。案例研究由同一生产领域的5家不同公司组成;让我们分析公司的情况。本文基于模型和案例研究的结果介绍了矩阵。该矩阵建议了针对特定生产策略的不同SME情况

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