The Effects of Differences between Firms' Business Purposes on the Double Marginalization Issue

机译：公司业务目的差异对双边缘化问题的影响

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Double marginalization plays a key role in the relations between manufacture and retailer. This paper discusses this question from the perspective of business purpose. We hold the view that when manufacture's business purpose is maximizing its profit, the double marginalization emerges in the relationship of manufacture and retailer; when manufacture's business purpose is the combination of maximizing its profit and sales revenue as well as maximizing profit and consumers' surplus, double marginalization is not inevitable.

机译：双边缘化在制造和零售商之间的关系中起着关键作用。本文从经营宗旨的角度讨论了这个问题。我们认为，当制造商业目的最大化其利润时，制造和零售商的关系中的双重边缘化会出现;当制造商业目的是最大化其利润和销售收入以及最大化利润和消费者的盈余，双重边缘化并不是不可避免的。

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《International institute of statistics and management engineering symposium》|2010年||共5页
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HU Fang;
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正文语种
中图分类统计学;
关键词
manufacture; retailer; business purpose; double marginalization;

机译：制造;零售商;经营宗旨;双边缘化;

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The Effects of Differences between Firms' Business Purposes on the Double Marginalization Issue

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