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A Strategic Research into the Development of China Telecom's Operating Channels in the 3G Era

机译：3G时代中国电信运营渠道发展战略研究

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摘要

In the 3G era, China Telecom is supposed to research and to probe into new techniques, new characteristics and consumers' preferences and to adopt unique operating channels thereby gaining competitive advantages. The operating channels of China Telecom mainly include four types: direct selling channels, physical channels, electronic channels and social channels. In the future, China Telecom must introduce creative marketing methods and channels from other industries in the business of 3G thus to form a diversified and comprehensive channel network in which information is unimpeded.
机译：在3G时代，中国电信应该进行研究和探索新技术，新特性和消费者喜好，并采用独特的运营渠道来获得竞争优势。中国电信的经营渠道主要包括直销渠道，实体渠道，电子渠道和社交渠道四种类型。未来，中国电信必须在3G业务中引入其他行业的创新营销方法和渠道，从而形成不受阻碍的多元化，全面的渠道网络。

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