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首页> 外文会议>Americas conference on information systems;AMCIS 2011 >What Is Behind the Tipping Point Mechanism
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What Is Behind the Tipping Point Mechanism

机译：临界点机制的背后是什么

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摘要

Group purchasing sites have recently gained tremendous popularity on the Internet. Besides the collective buying model, the leading website, Groupon.com, also introduces a tipping point mechanism to the U.S. e-market. The current study creates a theoretical model that integrates the theory of mind with models from e-commerce research to further study the buyer's decision making influenced by a shopping group. We find that the buyer's satisfaction with price discounts, their expectation of quality, and group inference have significant positive effects on the buyer's purchase intention. The findings provide several constructive implications to practitioners as well.
机译：团购网站最近在Internet上获得了极大的普及。除了集体购买模式外，领先的网站Groupon.com还为美国电子市场引入了转折点机制。当前的研究创建了一个理论模型，该模型将心智理论与电子商务研究的模型相结合，以进一步研究受购物群体影响的买方的决策。我们发现购买者对价格折扣的满意程度，对质量的期望以及群体推论对购买者的购买意愿产生了显着的积极影响。这些发现也为从业者提供了一些建设性的启示。

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