Huawei Technology Co.Ltd has achieved staggering improvement in international market in the last ten years. Moreover, the rapid sales improvement of Huawei in overseas market is mainly due to its success in European countries. This paper tries to analyze the advantages and disadvantages of Huawei and other competitors in European markets by radar map. This paper further studies Huawei's marketing focuses in different phases in European market so as to shed some light to other Chinese international enterprise.
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