With the rapid development of Internet and tourism, the internet has become an important means of innovation on products of China's travel agencies. There is a great space for China's travel agencies to apply the internet to carry out the innovation on their products. Comparing with the developed countries, the development and design conception of China's travel agencies lag behind, and their tourist products are crude and lack personalities, thus have restricted the development of China's travel agencies seriously. Aiming at these problems, this paper adopts the methods of induction and systems analysis, has analyzed the significance and existing problems for China's travel agencies to innovate on tourist products by applying the internet, and proposed some innovative strategies. Finally, such a conclusion has been reached: as long as China's travel agencies recognize fully the significance of using the internet, adopt some necessary measures, applying the internet to better and innovate on their products continuously, then China's travel agencies will certainly improve their international competitiveness and get a healthy development.
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