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Construction of Rapid Response Mechanism of Broadcast Coping with Public Emergencies under the Context of New Media in China

机译：新媒体背景下我国突发公共事件广播应对快速反应机制的构建

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Along with the rapid development of new technologies, especially with the rise of new media application such as Internet and mobile phone, the new media has completely changed the natural mode of information dissemination as the audience's need to use information is met. However, when the public emergencies break out, especially when the severe natural disasters happen, broadcast has been turned into the most important medium to report emergency information for responding to disasters and help people to obtain the disaster relief information outside as the communicational conditions are extremely poor, like the traffic is blocked, the electricity supply is interrupted, phone cannot be connected and the TV cannot be watched. In view of the above, under the context of new media, based on the start point of broadcast coping with public emergencies, through reviewing the domestic and foreign modes of broadcast coping with public emergencies, by exploring the core competencies of broadcast reporting public emergencies and analyzing the broadcast's negative effects of reporting emergencies, this study proposes a rapid response mechanism of broadcast coping with public emergencies, which consists of three systems, namely, "national warning system for broadcast monitoring public emergencies, the same radio frequency system for broadcasting of the central and the local, and the broadcast coverage system covering rural and remote areas and the dense mobile crowd areas". The three systems cooperate to enhance the function of broadcast coping with public emergencies.
机译：随着新技术的飞速发展，特别是随着互联网和手机等新媒体应用的兴起，随着满足观众使用信息的需求，新媒体已经完全改变了信息传播的自然方式。但是，当突发公共事件特别是发生严重自然灾害时，广播已成为报告紧急信息以应对灾害并帮助人们从外部获取救灾信息的最重要媒介。差，例如交通阻塞，供电中断，电话无法连接以及电视无法观看。有鉴于此，在新媒体背景下，以广播应对公共突发事件的出发点为基础，回顾国内外应对公共突发事件的广播应对方式，探索广播报道突发公共事件和突发事件的核心能力。通过分析广播对突发事件的负面影响，本研究提出了广播应对突发公共事件的快速反应机制，它由三个系统组成，即“广播监控公共突发事件的国家预警系统，广播突发事件的相同射频系统”。中央和地方，以及覆盖农村和偏远地区以及人口稠密的移动人群区域的广播覆盖系统”。这三个系统合作以增强广播应对公共紧急情况的功能。

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