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The New Strategy of the Government's Crisis Management under the New Media Era

机译：新媒体时代下政府危机管理的新策略

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At this crucial stage, the sorts of government's crises turn up inevitably, which are resulted from the fact that our country is in the process of economic reformation and social transition. The government's crisis management is called as a process of ongoing crisis communication. In China, government's crisis management begins to become a hot topic after the 2003 "atypical pneumonia" incident. With the entering the information age, the application of new media not only provides a new mode of communication for the government's crisis management, but also brings the new opportunities and challenges. Therefore, how to form an effective interaction among government and the new media has become an important problem in the research of the government's crisis management. In this paper, I will proceed from the perspectives of communication and public relations, analyzing specific cases, combining of the characteristics of the new media, to explore the effects of the new media in the government's crisis management, and try to put forward the corresponding strategies.
机译：在这个关键阶段，不可避免地出现各种政府危机，这是由于我国处于经济改革和社会转型的过程中。政府的危机管理被称为持续进行危机沟通的过程。在中国，2003年“非典型肺炎”事件之后，政府的危机管理开始成为热门话题。随着信息时代的到来，新媒体的应用不仅为政府的危机管理提供了一种新的沟通方式，也带来了新的机遇和挑战。因此，如何在政府与新媒体之间形成有效的互动关系已经成为政府危机管理研究中的重要问题。本文将从传播和公共关系的角度出发，分析具体案例，结合新媒体的特征，探讨新媒体在政府危机管理中的作用，并提出相应的建议。策略。

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