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首页> 外文会议>Asian conference on intelligent information and database systems;ACIIDS 2012 >Why People Share Information in Social Network Sites? Integrating with Uses and Gratification and Social Identity Theories
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Why People Share Information in Social Network Sites? Integrating with Uses and Gratification and Social Identity Theories

机译：人们为什么在社交网站中共享信息？与使用，满足和社会认同理论相结合

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摘要

Social network sites (SNSs) have been drastically increasing in use in recent years and can be cited as a communication tool with diversified forms in comparison with existing media. People are conducting various activities including relaxing entertainments, information sharing, escapism, social interaction, habitual pass time and others through the use of the SNSs. However, people have various motivation when using SNSs, with information sharing drawning a lot of organizational attention. Therefore, this study aims to ascertain motivational factors of SNSs that influence information sharing and conduct empirical analysis based on use and gratification theories and social identity theory. Factors influencing motivation of use of SNSs were divided into self-expression, involvement, interaction and media structure, and analysis was conducted to determine effects on continuance SNSs motivation. Our analysis results show that involvement had the greatest effect on continuance motivation and that remaining factors were also significant. In addition, continuance motivation turned out to have a significant effect on information sharing.
机译：近年来，社交网站（SNS）的使用已大大增加，与现有媒体相比，社交网站可以被视为具有多种形式的交流工具。人们通过使用SNS进行各种活动，包括休闲娱乐，信息共享，逃避现实，社交互动，习惯性打发时间和其他活动。但是，人们在使用SNS时会有多种动机，信息共享引起了组织的广泛关注。因此，本研究旨在基于使用和满足理论以及社会认同理论，确定影响信息共享并进行实证分析的SNS动机。影响SNS使用动机的因素分为自我表达，参与，互动和媒体结构，并进行分析以确定对持续SNS动机的影响。我们的分析结果表明，参与对持续性动机的影响最大，其余因素也很重要。此外，事实证明，持续性动机对信息共享也有重要影响。

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