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Do Consumes always Keep Silence in the Internet Era When Dissatisfied?

机译：消耗始终在不满意时始终在互联网时代保持沉默吗？

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摘要

This study investigates the relationship between dissatisfaction and willingness to spread negative word-of-mouth, focusing on exploring the potential factors underlying the mechanism. From the perspective of social relationship, we examine the moderating effects of social ties on the relationship between dissatisfaction and willingness to spread negative word-of-mouth. From the perspective of social exchange, we examine the moderating effects of psychological costs and benefits on the relationship between dissatisfaction and willingness to spread negative word-of-mouth. This study contributes to theory as well as to management.
机译：本研究调查了不满和愿意传播嘴巴的愿望之间的关系，专注于探索机制下面的潜在因素。从社会关系的角度来看，我们研究了社会关系对不满意和传播嘴巴张大词的关系之间关系的调节效果。从社会交易所的角度来看，我们研究了心理成本的调节效果和对不满和愿意传播嘴巴的愿望之间的关系。这项研究有助于理论和管理层。

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