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The Realistic Predicament and Repair Path of Government Image Dissemination in New Media Age

机译：新媒体时代政府形象传播的现实困境与修复路径

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Image building is one of the important functions of Government. A good government image is a roll booster of social stability, and will also promote the development of the local economy. Image building of Government has broad connotation, including the normal conduct of the Government image, the image repair of government's during crisis, and the image promotion by the government departments conscious. In recent years, with the development of advanced communications technology, the network has begun to assume some of the functions of traditional media, and received more and more attentions-not only the ordinary web users', but also governments' and the Party committees' at all levels. The arrival of the Internet era has brought a new opportunity of government image-building. On the one hand, the government can use the Internet to carry out crisis research. On the other hand, the Government can construct a new modern service-oriented government image with the basic features of faith government, the sunshine government and efficient government. However, in this particular background of the Network era, there are a series of complex factors restricting the government's image building. These factors include the complexity of network itself, the quality and ability of the governments, and the understanding of government's image by its own, and so on. Therefore, in the network era, government image management should clear the image management objectives, breakthrough the "short board effect", and improve the ability of image dissemination in order to act effectively in the image management.
机译：形象建设是政府的重要职能之一。良好的政府形象可以促进社会稳定，也将促进当地经济的发展。政府形象建设具有广泛的内涵，包括政府形象的正常开展，危机时期政府形象的修复，政府部门自觉的形象提升。近年来，随着先进通信技术的发展，网络已经开始承担传统媒体的某些功能，并不仅受到普通网民的欢迎，而且受到政府和党委委员的越来越多的关注。在各个层面上。互联网时代的到来带来了政府形象树立的新机会。一方面，政府可以利用互联网进行危机研究。另一方面，政府可以建立具有信仰政府，阳光政府和高效政府的基本特征的新的现代服务型政府形象。但是，在网络时代的特定背景下，有一系列复杂的因素限制了政府的形象建设。这些因素包括网络本身的复杂性，政府的质量和能力，以及政府自身对政府形象的理解等。因此，在网络时代，政府形象管理应明确形象管理目标，突破“短板效应”，提高形象传播能力，以有效地发挥形象管理作用。

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