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A Business Model Canvas for Government Purchases of Commercial Satellite Communications

机译:政府购买商业卫星通信的商业模型画布

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The traditional model for government purchases of satellite communications has been the development and operations of satellites by a government agency or department (e.g. NASA, Department of Defense etc.), or the direct lease of services from commercial vendors. This traditional model has two major shortfalls: the government generally has long development cycles, which lead to higher priced systems with somewhat older technologies; the lease of commercial services are timely and cost effective, but do not meet many of the unique government mission needs. As budgets get tighter, and the commercial sector advances ahead of the government in the development of new ideas and technologies in Satellite Communications, new acquisition paradigms need to be developed for effective and efficient purchase of these capabilities in support of military and civilian missions. However, the lack of a business model framework that would guide this exploration has severely limited business innovation in this area. We propose a business model framework, based on recent business modeling approaches. In our framework we treat both government and industry as integral parts of a joint business model, that separates out government and industry responsibilities, as well as costs and profits respectively, but allows us to see each element of the business model in relation to each other, and guides us in building the foundations for a successful government-industry partnership in new and innovative ways. We will present the overall framework, the business model canvas, and an example of how it would be used in a brainstorming setting to identify new ideas and approaches.
机译:政府购买卫星通信的传统模式是由政府机构或部门(例如NASA,国防部等)开发和运营卫星,或者直接从商业供应商处租赁服务。这种传统模式存在两个主要缺陷:政府总体上具有较长的开发周期,这会导致采用较旧技术的高价系统;商业服务的租赁是及时且具有成本效益的,但是不能满足许多​​政府独特的任务需求。随着预算越来越紧,商业部门在发展卫星通信新思想和技术方面领先于政府,需要开发新的采购范例,以有效,高效地购买这些功能,以支持军事和民用任务。但是,缺乏指导该探索的业务模型框架严重限制了该领域的业务创新。我们基于最新的业务建模方法,提出了一个业务模型框架。在我们的框架中,我们将政府和行业都视为联合业务模型的组成部分,该模型将政府和行业责任以及成本和利润分别分开,但允许我们看到业务模型的各个要素之间的相互关系,并指导我们以新颖的创新方式为成功的政府与企业合作伙伴关系奠定基础。我们将介绍总体框架,业务模型画布,以及在集思广益的环境中如何使用它来识别新思想和新方法的示例。

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