THE ROLE OF MARKETING IN PRODUCT RECOVERY OPERATIONS

机译：市场营销在产品回收操作中的作用

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The current state of literature in product recovery (e.g. remanufacturing) and the interfacebetween product recovery and marketing is provided. Based on the four areas of the interfacebetween product recovery and marketing, a matrix of product recovery-marketing is proposed.

机译：产品回收（例如再制造）和界面的当前文献状态提供产品恢复和市场营销之间的联系。基于界面的四个区域在产品回收与营销之间，提出了一个产品回收营销矩阵。

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《Annual meeting of the Decision Sciences Institute》|2012年|87501-87506|共6页
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S. Dowlatshahi;
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Product recovery; marketing; reverse supply chain; product recovery types; case studies; and product recovery strategies;

机译：产品回收;营销;逆向供应链;产品回收类型;案例研究;以及产品回收策略;

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THE ROLE OF MARKETING IN PRODUCT RECOVERY OPERATIONS

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