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Research on the Core Mechanism of Digital Marketing Communication Effect Based on the Big Data Era

机译：基于大数据时代的数字营销通信效应核心机制研究

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摘要

In the current social development, many new types of intelligent science and technology such as big data are rapidly becoming generalized, and now various companies and enterprises are gradually adopting digital operations, and the application of big data technology to digital marketing has become The shortcut in the development of modern enterprises has become the consensus in the development of enterprises, and it is becoming more and more popular in the development of enterprises. The new digital marketing model based on big data technology takes big data technology as the core foundation of digital marketing. The rapid development of digital marketing models has not only made a huge contribution to the rapid development of social economy, but also produced various problems in the development of new digital marketing. The most common one is that the marketing data and models are not accurate enough. Only by establishing direct communication channels with consumers and accurately positioning consumers' needs for corporate products and services can new enterprises find out the marketing purpose, and then use various big data technologies and smart terminal technologies to accurately push marketing information to public. It not only saves the cost of corporate marketing, but also avoids the unnecessary influence that is unintentionally passed on to consumers who do not need marketing products, thereby maximizing the effect of digital marketing. The previous marketing concepts can no longer meet the needs of today's era of great changes, and new social forms require brand-new marketing theories.
机译：在当前的社会发展中，许多新型的智能科学和技术如大数据迅速变得畅销，现在各公司和企业正在逐步采用数字运营，并将大数据技术应用于数字营销已成为快捷方式现代企业的发展已成为企业发展的共识，在企业的发展中变得越来越受欢迎。基于大数据技术的新型数字营销模式将大数据技术作为数字营销的核心基础。数字营销模式的快速发展不仅对社会经济的快速发展做出了巨大贡献，而且在新的数字营销的发展中也产生了各种问题。最常见的是营销数据和模型不够准确。只有通过建立与消费者的直接沟通渠道，并准确定位消费者对企业产品和服务的需求只能提供新的企业的营销目的，然后使用各种大数据技术和智能终端技术准确地将营销信息推向公众。它不仅可以节省企业营销的成本，而且还避免了无意中传递给不需要营销产品的消费者的不必要的影响，从而最大限度地提高了数字营销的影响。以前的营销概念不能再满足当今伟大变革时代的需求，新的社会形式需要全新的营销理论。

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