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首页> 外文会议>Wuhan international conference on E-business >Dynamic pricing with the counter-conformity, conformity and non-conformity of consumer behavior
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Dynamic pricing with the counter-conformity, conformity and non-conformity of consumer behavior

机译：具有消费者行为的反整合，整合和不整合的动态定价

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Confronted with well-informed consumers,the firms have to take everything into consideration.Through the classic game theory,pricing mechanism is discussed with different characteristics of consumer behavior.The consumer population is heterogeneous along two dimensions:they may have an inclination towards the obedience of the public and different degrees of patience.After introducing the price deviation variables,we demonstrate that heterogeneity in both inclination and patience is important because they jointly determine the structure of optimal pricing policies.The numerical example shows that the markdown degree,the expected purchasing amount of consumers and the expected profits of the firm are increasing with the increase of the proportion of counter-conformity consumers.And we also examine whether the discount rate of capital,counter-conformity consumers and myopic consumers will have an impact on the sales.In particular,when the discount rate and the proportion of the conformity customers are too high,the expected profits of the firm are increasing mildly with the increase of the proportion of myopic customers.Therefore,the discount rate and characteristics of consumer behavior should be considered together to maximize the revenue of firms.
机译：面对知识渊博的消费者，企业必须将所有因素都考虑在内。通过经典博弈论，讨论了具有不同消费者行为特征的定价机制。消费者群体在两个维度上是异质的：它们可能倾向于服从引入价格偏差变量后，我们证明了倾向性和耐心性的异质性很重要，因为它们共同决定了最优定价政策的结构。消费者的数量和公司的预期利润随着反整合消费者的比例的增加而增加。我们还研究了资本，反整合消费者和近视消费者的折现率是否会对销售产生影响。特别是当贴现率和合格比例时顾客过高，随着近视顾客比例的增加，企业的预期利润也有小幅增长。因此，应综合考虑折现率和消费者行为特征，以最大化企业的收入。

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