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Research on the Measurement of Product Sales with Relation to Visual Planning for Commercial Websites

机译:商业网站视觉计划中产品销售量度的研究

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This research is utilizes 2*2 dual factor grouping research design (between - subjects designs) and, based on the planning for versions of commercial websites, takes 24 front page commercial items and 24 non-front page commercial items as its sample, thus there are 48 samples in total. These 48 sample items are divided into 2 groups and independent T test methodology is utilized. Items are divided into the 2 groups according to whether or not they are on the front page or not, and the variables employed are "click through rate" and "purchase rate" in order to investigate the sales effectiveness for the visual planning of online sale item presentation. The time observation times are based on the commercial website's front page sales cycle. Information and data are collected once a month.
机译:这项研究利用2 * 2双因素分组研究设计(在主题之间进行设计),并根据商业网站版本的规划,以24个首页商业项目和24个非首页商业项目为样本,因此共48个样本。将这48个样本项目分为2组,并采用独立的T检验方法。根据是否在首页上将项目分为2组,并采用变量“点击率”和“购买率”来调查在线销售的可视化计划的销售效果项目演示。时间观察时间基于商业网站的首页销售周期。信息和数据每月收集一次。

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