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首页> 外文会议>World multi-conference on systemics, cybernetics and informatics >E-MERCHANDIZING FOR BUSINESS: THEORY AND PRACTICE
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E-MERCHANDIZING FOR BUSINESS: THEORY AND PRACTICE

机译：商业电子商务：理论与实践

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摘要

One of the most popular e-environment tools in entrepreneurship are online shops. Placement of goods in retail is vitally important, because the shop's turnover, and consequently the profits, will depend on it. On the classical market, merchandizing is charge of it. It is different in online shops, because the goods in the shop are only virtual. The aim of this article is to transfer the best and most efficient practices of traditional visual merchandizing of e-environment. To achieve the goal, the authors of the article analyze merchandizing elements in e-environment, compare them to the elements of conventional market merchandizing. The Latvian e-environment and its development opportunities are analyzed. The main conclusion: significant changes are occurring in consumer behavior, in particular, in e-market, relating to changing consumer generations, relating to changes in consumer education. Therefore, companies must change business modes, including on the e-market, by creatively approaching various processes, inter alia, merchandizing, which directly affect the sales results. By using methods of conventional merchandizing, e-merchandizing can be improved. At the same time, companies must be aware of that not all experience can be transferred and often new alternatives must be sought.
机译：网上商店是企业家中最受欢迎的电子环境工具之一。商品在零售中的放置至关重要，因为商店的营业额以及因此的利润将取决于商店的营业额。在古典市场上，商品推销是由它负责的。在线商店中的情况有所不同，因为商店中的商品仅是虚拟商品。本文的目的是转移传统的电子环境视觉营销的最佳和最有效的做法。为了实现这一目标，本文的作者分析了电子环境中的商品化要素，并将其与常规市场商品化要素进行了比较。分析了拉脱维亚的电子环境及其发展机会。主要结论是：消费者行为正在发生重大变化，特别是在电子市场中，与消费者年龄的变化有关，与消费者教育的变化有关。因此，公司必须通过创造性地采用直接影响销售结果的各种流程（尤其是商品销售）来改变包括在电子市场上在内的商业模式。通过使用常规商品化方法，可以改善电子商品化。同时，公司必须意识到并非所有的经验都可以转移，因此常常必须寻求新的选择。

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