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Emerging Dynamics in Crowdfunding Campaigns

机译:众筹活动中的新兴动力

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摘要

Crowdfunding platforms are becoming more and more popular for fund-raising of entrepreneurial ventures, but the success rate of crowdfunding campaigns is found to be less than 50%. Recent research has shown that, in addition to the quality and representations of project ideas, dynamics of investment during a crowdfunding campaign also play an important role in determining its success. To further understand the role of investment dynamics, we did an exploratory analysis of the time series of money pledges to campaigns in Kickstarter to investigate the extent to which simple inflows and first-order derivatives can predict the eventual success of campaigns. Using decision tree models, we found that there were discrete stages in money pledges that predicted the success of crowdfunding campaigns. Specifically, we found that, for the majority of projects that had the default campaign duration of one month in Kickstarter, money pledges inflow occurring in the initial 10% and 40-60%, and the first order derivative of inflow at 95-100% of the duration of the campaigns had the strongest impact on the success of campaigns. In addition, merely utilizing the initial 15% money inflows, which could be regarded as "seed money", to build a predictor can correctly predict 84% of the success of campaigns. Implication of current results to crowdfunding campaigns is also discussed.
机译:众筹平台越来越多地用于创业企业的筹款,但发现众筹活动的成功率不到50%。最近的研究表明,除了项目构想的质量和代表性之外,众筹活动中的投资动态在决定其成功性方面也起着重要作用。为了进一步了解投资动态的作用,我们在Kickstarter中对竞选资金承诺的时间序列进行了探索性分析,以调查简单的资金流入和一阶导数可以预测竞选活动最终成功的程度。使用决策树模型,我们发现在资金承诺中有离散的阶段可以预测众筹活动的成功。具体来说,我们发现,对于大多数在Kickstarter中默认活动持续时间为一个月的项目,资金质押流入发生在最初的10%和40-60%,一阶导数流入为95-100%广告系列持续时间中的5%对广告系列的成功影响最大。另外,仅利用最初的15%的资金流入(可以视为“种子资金”)来建立预测变量,就可以正确预测84%的竞选成功。还讨论了当前结果对众筹活动的影响。

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